Advertising is a communication whose purpose is to inform potential customers about products and services and how to obtain and use them.
Function of advertisement :
In making an advertisement keep the following points :
1. Language of advertisement :
- Using the correct or suitable words.
- Using the interesting and suggestive expression.
- Using positive expression
- Text of advertisement should be directed to the goals.
- Objective and honest
- Brief and clear
- Not mocking to group or other producer.
SOME KINDS OF ADVERTISEMENT :
Public service advertisement
The same advertising techniques used to promote commercial goods and services can be used to inform, educate and motivate the public about non-commercial issue.
Covert Advertisement
Covert advertising is when a product or brand is embedded in entertainment and media.
Mobile Billboard Advertisement
Mobile Billboards are flat-panel campaign units in which their sole purpose is to carry advertisements along dedicated routes selected by clients prior to the start of a campaign.
Family advertisement
Announcement Advertisement
Invitation Advertisement
Request Advertisement
Article Advertisement
Offer Advertisement
Sponsored Advertisement
News Advertisement, and etc